The true cost of missed calls

Call your own business after hours and count the rings. If you hit voicemail, this one puts a dollar figure on it.

Four lines. Real numbers, not mine:

• Calls that go unanswered on a normal day — after hours, the lunch rush, both lines busy: ___
• How many of those are new customers calling for the first time: ___
• What one new customer is worth to you over a year: $___
• Now multiply that across a month.

Most owners stop at line four and go quiet for a minute.

Here's the part that makes it worse: 78% of buyers go with whoever responds first. The caller who hit your voicemail didn't leave a message and wait patiently — they dialed the next result on the list.

You didn't lose them on price. You didn't lose them on quality. You lost them on rings.

This is the first thing I'd fix in any local business, and it's the first thing I built Mavrick to do: answer every call, every time — book the appointment, capture the lead, day or night.

The install is free and takes minutes: Get Mavrick free

Talk soon, Brian