AI that makes your business money.
I help founders and operators put AI exactly where it pays — cutting the busywork that drains your team, closing the gaps where revenue leaks, and freeing your best people for the work only a human can do. Not tools to learn. Outcomes, built and managed.
60 minutes with the operator who builds this. You leave with a plan whether or not we ever work together again.
Your team is doing work AI should be doing.
Every business has it: the repetitive work quietly eating your best people's hours, the leads that go cold before anyone calls, the reports nobody has time to run, the quotes that take days. It's not a people problem — it's a leverage problem. The work is findable, and most of it is automatable. The hard part is knowing exactly where AI pays off first, and building it so it actually runs.
Hours, gone.
Your highest-paid people spend their day on work a system could do — instead of the work only they can.
Revenue, leaking.
Slow follow-up, missed leads, same-day quotes that take a week. Speed problems are money problems.
Ground, lost.
Your competitors are wiring AI into their operation right now. Standing still is falling behind.
Three ways in. Everyone starts with the first one.
The AI Assessment
$499
Sixty minutes inside your operation. We map where the hours go, where the leads die, and where AI pays off first — then I hand you a prioritized plan you can run with anyone, including without me.
- 60-minute working session, recorded
- A written, prioritized AI roadmap within 48 hours
- Build/buy/skip verdict on every candidate in your operation
$499 credits toward your first month if we keep working together
Book the Assessment →AI Marketing Operations
from $3,000/month
I run your AI marketing operation. The roadmap from your assessment, built and managed month over month: agents deployed, workflows automated, numbers reported. You get the freedom stack without hiring for it.
- Systems built and maintained from your roadmap
- Mavrick deployed in your Slack where it fits
- Weekly ship notes — what got built, what it produced
- Monthly numbers review: hours saved, speed gained, revenue moved
Limited seats. I build everything myself; that's the point, and it caps how many of these exist.
Starts with the Assessment →Fractional Chief AI Officer
by conversation
Executive-level ownership of AI across your company — strategy, build-vs-buy decisions, vendor calls, team training, and the roadmap presented at the leadership table. For companies that want the operator in the room, not a slide deck in their inbox.
- Everything in AI Marketing Operations
- Org-wide AI roadmap and quarterly strategy
- Team training on the systems and the stack
One seat. If it's open, we can talk.
Start the conversation →Built for your bottlenecks, not off a shelf.
Mavrick, deployed
My AI receptionist in your Slack: every new lead answered in under 60 seconds, qualified, booked, followed up.
Claude Code agent builds
Custom AI built by hand on the leading agent stack. Real systems, not demos.
Workflow automation
Your exact multi-step processes, automated end to end.
Knowledge & ops agents
Your company's knowledge structured so AI can use it, with agents on top.
Reporting agents
The numbers nobody has time to pull, on demand, in plain language.
AI strategy & training
A clear plan for where AI pays, and your team trained to run it.
These are starting points. What I build is shaped to your operation — the Assessment is where we find it.
The point isn't AI. It's what AI does for the business.
- Make more money. Faster response, more qualified pipeline, quotes out same-day. Speed converts.
- Cut costs. The repetitive work runs without adding headcount to do it.
- Empower your best people. Free your top performers from busywork for the work only a human can do.
- Compete harder. Move at the speed your competitors can't match by hand.
- Grow enterprise value. A business that runs on systems, not heroics, is worth more.
78% of buyers go with whoever responds first · median company takes 42 hours · only 7% hit the five-minute mark · ~9× swing on speed alone.
One example — speed to lead. Every operation has a dozen more. Finding yours is the job.
The operator who builds it — in public.
I'm Brian MacDonald. Twenty years running marketing and lead-gen operations, and I architected and shipped my own AI platform, Mavrick, end to end. I build in public — the wins, the dead ends, all of it. In your Assessment you're working with the person who ships this — not a salesperson reading a script, and not a junior handed your account after the sale.
Find out where AI pays off in your business.
Book the AI Assessment. Sixty minutes, $499, credited toward your first month — and you leave with the plan either way.