AI that makes your business money.
I help founders and operators put AI exactly where it pays — cutting the busywork that drains your team, closing the gaps where revenue leaks, and freeing your best people for the work only a human can do. Not tools to learn. Outcomes, built and managed.
A free 15-minute call with the operator who builds this — not a salesperson.
Your team is doing work AI should be doing.
Every business has it: the repetitive work quietly eating your best people's hours, the leads that go cold before anyone calls, the reports nobody has time to run, the quotes that take days. It's not a people problem — it's a leverage problem. The work is findable, and most of it is automatable. The hard part is knowing exactly where AI pays off first, and building it so it actually runs.
Hours, gone.
Your highest-paid people spend their day on work a system could do — instead of the work only they can.
Revenue, leaking.
Slow follow-up, missed leads, same-day quotes that take a week. Speed problems are money problems.
Ground, lost.
Your competitors are wiring AI into their operation right now. Standing still is falling behind.
I find where AI makes you money — then I build it.
I'm an engineer and a marketing operator who's spent twenty years in the trenches and the last few architecting AI systems end to end. I bring that lens to your business: what to automate, what to leave alone, and where the money actually is. Then I build it on the same AI stack the industry is racing to adopt.
Claude Code builds
Custom AI built by hand on the leading agent stack — real systems, not demos.
Claude Cowork setup
Get your team running AI in their daily workflow, set up and dialed in.
Mavrick onboarding
My own AI coworker, deployed in your Slack — calling leads, running marketing and lead-gen work.
Workflow automation
Your exact business workflows, automated end to end — not off-the-shelf.
Custom AI agents
Agents built for one job in your operation, done consistently.
Knowledge & ops agents
Your company's knowledge, structured so AI can actually use it, with agents on top.
Reporting & analytics agents
The numbers nobody has time to pull — on demand, in plain language.
AI strategy & training
A clear plan for where AI pays off, and your team trained to run it.
Built for your bottlenecks, not off a shelf.
Auto Caller Pro
Every new lead called in under 60 seconds — qualified, booked, followed up. (Formerly Speed to Lead.)
Workflow automation
The multi-step process that eats your team's week, running on its own.
Knowledge / ops agent
One source of truth your agents run on — pricing, process, history, current.
Reporting agent
Live dashboards and briefs, pulled and delivered without anyone lifting a finger.
These are starting points. What I build is shaped to your operation — the strategy call is where we find it.
The point isn't AI. It's what AI does for the business.
- Make more money. Faster response, more qualified pipeline, quotes out same-day. Speed converts.
- Cut costs. The repetitive work runs without adding headcount to do it.
- Empower your best people. Free your top performers from busywork for the work only a human can do.
- Compete harder. Move at the speed your competitors can't match by hand.
- Grow enterprise value. A business that runs on systems, not heroics, is worth more.
78% of buyers go with whoever responds first · median company takes 42 hours · only 7% hit the five-minute mark · ~9× swing on speed alone.
One example — speed to lead. Every operation has a dozen more. Finding yours is the job.
The operator who builds it — in public.
I'm Brian MacDonald. Twenty years running marketing and lead-gen operations, and I architected and shipped my own AI platform, Mavrick, end to end. I build in public — the wins, the dead ends, all of it. On your call you're talking to the person who ships this, not a salesperson reading a script.
Find out where AI pays off in your business.
Book a free strategy call. We'll find where the money is and what it would take to go get it.