I build AI machines that run in production, not in demos.
Fifteen years in marketing and lead generation. Now I build the systems that do it — and I run them in my own business before I put them in anyone else's.
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Pick the one that sounds like you
New to this
The AIOS Series — 4 parts
Why nothing you already use was built for you, every job one can take off your desk, what one is made of, and how to build it.
Read it in order →
Already running Claude Code
The Beach Chair Series — 6 parts
Advanced Claude Code, for running it when you are not in the room.
Read it in order →
Just want it built
The machines — $99 each
Outbound, content, and everything customers are saying about you. Installed on a box you own.
See the machines →I don't write about AI I haven't run. Everything on this site is working in my own business first, and then I publish exactly how it was built — the agent that calls a new lead inside twenty seconds, qualifies it, books it and follows up, and the Claude Code hierarchy behind it running the daily operation with approval gates, so nothing spends money or sends a message without my yes.
That is what makes the beach chair test possible: Thursday morning I'm on Strands Beach at 7:30 and the business doesn't notice I'm gone. Five months, 519,192 lines of production code, one engineer — counted from the repositories, not estimated. The engineering record → · The whole story →
You Already Run an Operating System. It's You.
The Weekly Agent Workout
Five Stars Got You the Lead. Sixty Seconds Gets the Job.
AI Feature or AI Employee — One Question Decides
The Rollup Didn't Build a Better Plumber. It Bought a Phone.
The AI Tool That Asks Nothing of Your Customer
78% of buyers go with whoever responds first · median company takes 42 hours · only 7% hit the five-minute mark · ~9× swing on speed alone.
One example — speed to lead. Every operation has a dozen more. Finding yours is the job.